Nobody would notice: how Polish maker of 3D printers made the use of a deal which never happened

As reported by 3dtoday.ru, Zortrax, the Polish manufacturer of 3D printers, became the reason for a huge scandal. The company appeared to have used false information in advertising materials reporting about 5000 printers made for Dell, although the deal fell through.

The tried-and-true 3D-printer M200 became the center of the story. The contract with Dell, highlighted by the leading media, was perceived as a great success of Zortrax as well as other Polish additive technologies. 

After such news Zortrax capitalization rocketed: the company issued 10 000 bonds worth $329 each, opened a showroom and made approximately $2 mn of net profit for the year 2015. 

But attentive people noticed that one year earlier when the company spread the news about the contract with Dell, Zortrax profit was three times lower. It turned out that “the deal” was nothing but a preliminary agreement. 

After being disclosed, the company deleted all the information about Dell from the website. Having distorted the facts, Zortrax achieved good results but risked with customers’ and investors’ trust, reports 3dtoday